Start with the guest path
The right event heat press setup starts with the line, not the machine. Decide where guests enter, where they choose the art, where the crew produces the item, and where finished merch leaves the table.
Choose products that match the method
event shirts, jerseys, hoodies, patch hats, canvas totes, staff apparel can all work, but the event should focus on a small menu that can be produced cleanly.
Give artwork time
transfer production, menu planning, press operation, guest pickup flow should happen before the venue load-in whenever possible.